Premier Inc. is a healthcare technology company and GPO serving healthcare providers and suppliers. In addition to ongoing marketing collateral, the team hosts Breakthroughs, an annual conference bringing together approximately 4,000 healthcare professionals to earn CE credits and connect with suppliers and providers.

I was brought on as Manager of Brand Experience to lead the design team and serve as the bridge between marketing and creative — functioning as both Art Director and Project Manager within a corporate environment. I led the Creative Services team, working directly with executives and VPs to ensure every creative decision tied back to measurable performance.

  • Spearheaded a brand consolidation initiative, navigating complex stakeholder conversations as Premier unified several sub-brands into a single, cohesive visual identity. For those interested in exploring the brand standards and toolkit that came out of this work, the full guidelines are available at premierinc.com/brand.

  • Developed a new visual identity toolkit annually for Breakthroughs, Premier's flagship conference bringing together roughly 4,000 healthcare professionals to connect members and suppliers.

  • Overhauled project management workflows to streamline intake, task assignment, and review across approximately 950 assets in 2024 alone.

  • Refreshed key creative assets, driving measurable improvements in engagement and performance metrics.

  • Sourced and managed contingent labor and freelancers while maintaining strict HIPAA compliance across all creative workflows.

Comparison of logos and names before and after a corporate consolidation, with the right side showing the merged logo and name: Premier.
A style guide for a company's branding, including logo, color palette, primary and secondary typefaces, and co-branded lockups.
Guidelines for using Premier brand assets with partner logos, including acceptable and restricted logo combinations and branding rules.
Document titled 'Premier Solution Guidelines' with sections on overview, solution naming convention, solution logos and lockups, including a table showing old and new solution names, and instructions on using solution lockups with examples and guidel
Infographic titled "Five Critical Pitfalls to Avoid" and "From Holding Company to Operating Company" explaining organizational development stages, key metrics, and strategic actions with icons and structured sections.
Group of nine business professionals posing for a photo in front of a gray-green background, with a screen displaying text about key advisory areas including financial transformation.
A man in a blue plaid blazer, white shirt, and dark pants sitting on a wooden block against a gray background, smiling at the camera. Text on the image highlights Premier Inc.'s advisory services and features Dan Debohnke, Vice President and Chief Ph
Guidelines for hospital badges featuring Premier's 100 Top Hospitals Primary Badge, individual awards badges for Top Hospitals, Top Cardiovascular Hospitals, Top Health Systems, and Everest Award.
A quote about value-based care initiatives driving measurable impact in public health, attributed to Alex Hunter, Managing Partner at Premier Inc., with Premier Inc. logo at the bottom.
A blue-tinted image of Dr. Martin Luther King Jr. with a quote about helping others, alongside the Premier logo.
An infographic about Premier Healthcare Database, showcasing data categories like Chargemaster, EHR, Purchasing, and Supplemental Data, along with statistics on data collection, patient numbers, and healthcare market insights.
Quote about Premier using real-world data to inform models, triage patients, and create workflows for lung nodules, with attribution to Dr. Vamsidhar Velcheti and Premier logo.
Conference badge with event details for ASCO Annual Conference 2026, scheduled from May 29 to June 2, 2026, in Chicago, Illinois, with a blue digital abstract background.
A digital webpage mockup promoting healthcare leadership with bold text that says 'UNLOCKED' and a subtitle about meaningful conversations from today's healthcare leaders. The background features a gradient of black to light blue, with a call-to-acti
Image of Darius Rucker singing and playing an acoustic guitar with eyes closed, wearing a dark T-shirt and gray cap, against a black background, with event details on the right.
A digital infographic titled 'Achieving True Systemness: Moving Beyond the Merger & Acquisition Illusion' by Premier, highlighting key statistics and principles for success in mergers and acquisitions in the healthcare industry. Includes sections on