For a brief period, I was on retainer as LOCO Cookers' in-house Creative Director. We partnered with a branding agency to establish the overall look and feel for the brand, but I worked closely with the owner, Mac, to define the social tone and voice, design merchandise, and shoot several content series in the company’s early days.

During my time with the company, I had the opportunity to lead the brand's first-ever content campaigns and even design a traveling shipping container tradeshow booth that began serving Jack and Coke slushies nationwide.

Below is a small sampling of work I led creatively during the brand’s early stages.