Brother Moto was a hybrid business model I co-founded in 2013 with two partners. At its core, the concept aimed to create a welcoming and inclusive environment where people of all backgrounds and experience levels could engage with motorcycles and the surrounding culture.


We achieved this through a membership-based program, allowing members to work on their own motorcycles in our downtown Atlanta space, which was equipped with professional tools that would otherwise be cost-prohibitive to own.

Our 6,000-square-foot facility also housed a coffee shop and a popular lifestyle brand. This lifestyle brand went on to generate millions in revenue from both hard and soft goods, ultimately earning us recognition and leading to partnerships for ad campaigns with several major companies.


With my business partners, I helped grow the business from a small shed in East Atlanta to a storefront in Cabbagetown, expanding to include one
manager and 20 employees. In fact, we grew the business from $3,000 per year to a multimillion-dollar company by developing marketing campaigns, leveraging social media, and maximizing the impact of our physical location.


We even partnered with national brands like Progressive Insurance, BMW, Triumph Motorcycles, and Royal Enfield to develop co-branded marketing materials and advertising campaigns, effectively growing our brands and earning positive media attention on a global scale. 


What a ride.